The version effect of apps and operating systems in mobile commerce
Year of publication: |
2023
|
---|---|
Authors: | Zhang, Xingyue (Luna) ; Cui, Ruomeng ; Yao, Oliver |
Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 32.2023, 2, p. 637-654
|
Subject: | consumer behavior | mobile commerce | mobile operating system | mobile shopping app | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Mobile Anwendung | Mobile application | Mobilkommunikation | Mobile communications |
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