The Washington Consensus: Assessing A “damaged Brand”
Year of publication: |
2012
|
---|---|
Authors: | Birdsall, Nancy ; Torre, Augusto De La ; Caicedo, Felipe Valencia |
Published in: |
The Oxford handbook of Latin American economics. - Oxford [u.a.] : Oxford Univ. Press, ISBN 978-0-19-174382-5. - 2012
|
Subject: | Markenimage | Brand image | Markenführung | Brand management |
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