The Washington Consensus : Assessing a Damaged Brand
Year of publication: |
2017
|
---|---|
Authors: | Birdsall, Nancy |
Other Persons: | de la Torre, Augusto (contributor) ; Valencia Caicedo, Felipe (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Markenimage | Brand image | Markenführung | Brand management |
Extent: | 1 Online-Ressource (43 p) |
---|---|
Series: | World Bank Policy Research Working Paper ; No. 5316 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 1, 2010 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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