The ways to new : 15 paths to disruptive innovation

The Ways to New: 15 Paths to Disruptive Innovation -- Contents -- Foreword -- Introduction: Why Marketing Should Drive Innovation -- Part One: Disruption and Innovation -- Chapter 1: Disruption and the Innovation Deficit -- The Innovation Deficit -- Disruption Methodology -- Chapter 2: Disrupt the Way You Innovate -- Innovate against, Innovate for, Innovate with -- Innovate in All Shapes and Forms -- Chapter 3: Disruption in Practice -- Disruption Days -- Disruption What Ifs -- Part Two: Disruptive Paths to Innovation -- Chapter 4: Open Disruption -- Xiaomi: Design as You Build