The weight of excellence (efforts that have been made to implement lean ideas and techniques for maximum quality and excellence in the workplace)

Divide profits and conquer (how co-ownership helps John Lewis to build good customer relationships)

Russell, S.-J., (2010)

McCain’s eCRM strategy (how McCain Foods used electronic customer relationship marketing (eCRM) to establish and track value)

Velarde, F., (2011)

Too posh to push direct? (how luxury brands are successfully using direct marketing)

Handley, L., (2011)