The welfare impact of targeted advertising technologies
Veronica Marotta, Yue Wu, Kaifu Zhang, Alessandro Acquisti
| Year of publication: |
2022
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|---|---|
| Authors: | Marotta, Veronica ; Wu, Yue ; Zhang, Kaifu ; Acquisti, Alessandro |
| Published in: |
Information systems research : ISR. - Linthicum, Md. : INFORMS, ISSN 1526-5536, ZDB-ID 2027203-0. - Vol. 33.2022, 1, p. 131-151
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| Subject: | online advertising | informational privacy | targeting technologies | real-time bidding | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Datenschutz | Data protection | Zielgruppe | Target group | Wohlfahrtsanalyse | Welfare analysis | Werbung | Advertising | Informationstechnik | Information technology | Auktionstheorie | Auction theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2021.1024 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013188312