The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue
Shama Kabani
| Year of publication: |
2013 ; New Edition
|
|---|---|
| Authors: | Kabani, Shama Hyder |
| Publisher: |
Dallas, Tex. : BenBella Books |
| Subject: | Online-Marketing | Internet marketing | Social Web | Social web |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 265 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index AcknowledgmentsForeword / by Chris Brogan -- Introduction -- Online marketing basics -- Websites and blogging -- Search engine optimization (SEO) : the art and science of driving traffic to your website -- Social media marketing : what you need to know before you start -- Identity before community : why most companies fail at social media marketing -- Facebook : with 950 million users and growing, this giant can't be ignored -- Twitter : the grand bazaar of social networking sites -- LinkedIn : the place where professionals go -- Google+ : the fastest growing social network site -- Social advertising: Groupon, LivingSocial, and Facebook ads : oh my! -- Video : the most powerful social medium -- Creating a social media policy for your organization -- A final word on social media : tools for attracting even more business -- Discussion questions : a guide to sparking engagement on the topic of social media -- Index -- About the author. Acknowledgments ; Foreword / by Chris Brogan Introduction ; Online marketing basics ; Websites and blogging ; Search engine optimization (SEO) : the art and science of driving traffic to your website ; Social media marketing : what you need to know before you start ; Identity before community : why most companies fail at social media marketing ; Facebook : with 950 million users and growing, this giant can't be ignored ; Twitter : the grand bazaar of social networking sites ; LinkedIn : the place where professionals go ; Google+ : the fastest growing social network site ; Social advertising: Groupon, LivingSocial, and Facebook ads : oh my! ; Video : the most powerful social medium ; Creating a social media policy for your organization ; A final word on social media : tools for attracting even more business ; Discussion questions : a guide to sparking engagement on the topic of social media ; Index ; About the author. |
| ISBN: | 978-1-937856-15-1 ; 978-1-937856-18-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009728006