Themed flagship brand stores in the new millennium - theory, practice, prospects
Year of publication: |
2002
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Authors: | Kozinets, Robert V. ; Sherry, John F. ; Deberry-Spence, Benet ; Duhachek, Adam ; Nuttavuthisit, Krittinee ; Storm, Diana |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 78.2002, 1, p. 17-30
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