Theoretical Analysis of the VCG Mechanism for Sponsored Search Auctions by a Comprehensive Utility
Year of publication: |
2015
|
---|---|
Authors: | liu, Dongfeng |
Other Persons: | Liu, Shulin (contributor) |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Auktionstheorie | Auction theory | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Mechanismus-Design-Theorie | Mechanism design |
Extent: | 1 Online-Ressource (38 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 6, 2015 erstellt |
Other identifiers: | 10.2139/ssrn.2656720 [DOI] |
Classification: | D44 - Auctions ; L86 - Information and Internet Services; Computer Software ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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