Developing marketing cooperation's strategy of commercial retail chains with the producers of FMCG : Polish perspective
Year of publication: |
2008
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Authors: | Bilińska, Katarzyna |
Published in: |
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria. - Vienna : Vienna Univ. of Economics and Business Administration, Inst. of Internat. Business, ISBN 978-3-9502045-7-5. - 2008, p. 15-27
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Subject: | Handelskette | Retail chain | Konsumgüterindustrie | Consumer goods industry | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Polen | Poland |
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