Theoretical view about direct marketig and relationships marketing
Year of publication: |
2014
|
---|---|
Authors: | Goswami, Anju |
Published in: |
Global journal of business management : GJBM. - New Delhi : Global Vision Publ. House, ISSN 0973-8533, ZDB-ID 2413232-9. - Vol. 8.2014, 2, p. 1-10
|
Subject: | Behavioral loyalty | Direct marketing | Intermediate customers | Online Relationships | Relationship marketing | Transactional marketing | Beziehungsmarketing | Direktmarketing | Lieferantenmanagement | Supplier relationship management |
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