Theorizing the costs of self-service technologies and co-creation by design
Aron Darmody and Detlev Zwick
| Year of publication: |
2024
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|---|---|
| Authors: | Darmody, Aron ; Zwick, Detlev |
| Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 44.2024, 1, p. 6-13
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| Subject: | self-service technologies | SSTs | self-service failure | value co-creation | choicelessness | governmentality and marketing | consumer responsibilization | algorithmic marketing | Selbstbedienung | Self-service | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Betriebliche Wertschöpfung | Value creation |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/02761467231202017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014584702