Private label management : a literature review
Year of publication: |
2021
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Authors: | Wu, Lifang ; Yang, Wei ; Wu, Jessica |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 125.2021, p. 368-384
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Subject: | Distribution channel | Literature review | National brands | Private labels | Retailing | Handelsmarke | Store brand | Vertriebsweg | Einzelhandel | Retail trade | Bibliometrie | Bibliometrics | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Einzelhandelspreis | Retail price | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy |
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