Theory in marketing : selected essays
Year of publication: |
1950
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Other Persons: | Cox, Reavis (contributor) ; Alderson, Wroe (contributor) |
Institutions: | American Marketing Association (contributor) |
Publisher: |
Chicago/Illinois : Irwin |
Subject: | Marktforschung | Marktpsychologie | Absatztheorie | Vereinigte Staaten | Marketingtheorie |
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Schwartz, George, (1965)
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Marketing as social behavior : a general systems theory
Sirgy, M. Joseph, (1984)
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Walter Dill Scott : pioneer industrial psychologist
Lynch, Edmund C., (2008)
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Cox, Reavis, (1964)
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Alderson, Wroe, (2006)
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Alderson, Wroe, (2008)
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