Towards a theory of marketing
Year of publication: |
2008
|
---|---|
Authors: | Alderson, Wroe ; Cox, Reavis |
Published in: |
The development of marketing theory and its philosophical underpinnings. - Los Angeles, Calif. [u.a.] : SAGE. - 2008, p. 151-169
|
Subject: | Marketingtheorie | Marketing theory |
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