Theory of new product development and its applications
Year of publication: |
July 25th 2018
|
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Authors: | Gürbüz, Esen |
Published in: |
Marketing. - [London, United Kingdom] : IntechOpen, ISBN 978-1-78923-437-4. - 2018, p. 57-75
|
Subject: | Theorie | Theory | Produktentwicklung | New product development | Produktivität | Productivity |
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