Retail store branding in Turkey : its effect on perceived quality, satisfaction and loyalty
Year of publication: |
2008
|
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Authors: | Gürbüz, Esen |
Published in: |
EuroMed journal of business. - Bingley : Emerald, ISSN 1450-2194, ZDB-ID 2509205-4. - Vol. 3.2008, 3, p. 286-304
|
Subject: | Türkei | Turkey | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Dienstleistungsqualität | Service quality | Markenimage | Brand image |
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