There is more to market learning than gathering good information : the role of shared team values in radical product definition
Luca Berchicci and Christopher L. Tucci
| Year of publication: |
2010
|
|---|---|
| Authors: | Berchicci, Luca ; Tucci, Christopher L. |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 27.2010, 7, p. 972-990
|
| Subject: | Motorradindustrie | Motorcycle industry | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Wissensmanagement | Knowledge management | Arbeitsgruppe | Team | Soziale Werte | Social values | Niederlande | Netherlands |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008736814