Thesen zur Steuerung von Online-Aktivitäten
Nicolai Andersen; Anja Schmitt
| Year of publication: |
2011
|
|---|---|
| Authors: | Andersen, Nicolai ; Schmitt, Anja |
| Published in: |
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele. - Wiesbaden : Gabler, ISBN 3-8349-2589-6. - 2011, p. 139-154
|
| Subject: | Online-Marketing | Internet marketing | Controlling | Management control | Strategisches Controlling | Strategic management control | Betriebliche Kennzahl | Financial ratio |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009156061