Think Local-Act Local: Is It Time to Slow Down the Accelerated Move to Global Marketing?
Year of publication: |
2001
|
---|---|
Authors: | Schuiling, Isabelle |
Published in: |
Symphonya. Emerging Issues in Management. - University of Milano-Bicocca. - 2001, 1 Brand Equity, 8
|
Publisher: |
University of Milano-Bicocca |
Subject: | Global Marketing | Multi-Domestic Marketing Approach | Brand Equity | Drawbacks of Marketing Globalization | Coca-Cola DOI: http://dx.doi.org/10.4468/2001.1.08schuiling |
-
Think Local-Act Local: Is It Time to Slow Down the Accelerated Move to Global Marketing?
Schuiling, Isabelle, (2000)
-
How global are global brands? : an empirical brand equity analysis
Cleff, Thomas, (2010)
-
Dippe, Ben Fabian, (2014)
- More ...
-
Market-driven management : strategic and operational marketing
Lambin, Jean-Jacques, (2012)
-
Private label strategies in Europe
Schuiling, Isabelle, (2012)
-
Market-driven management : strategic and operational marketing
Lambin, Jean-Jacques, (2007)
- More ...