Market-driven management : strategic and operational marketing
Year of publication: |
2007 ; 2. ed
|
---|---|
Authors: | Lambin, Jean-Jacques |
Other Persons: | Chumpitaz Caceres, Rubén (contributor) ; Schuiling, Isabelle (contributor) |
Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
Subject: | Marketing | Marketingmanagement | Marketing management | Management | EU-Staaten | EU countries | Strategisches Management |
Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
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Die Marketing-Profis : Jagd der Konzerne nach Märkten und Kunden
Hartig, Hans-Jürgen, (1990)
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European logistics : markets, management and strategy
Cooper, James, (1994)
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International strategic marketing : a European perspective
Stone, Marilyn A., (2004)
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Market-driven management : strategic and operational marketing
Lambin, Jean-Jacques, (2012)
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Private label strategies in Europe
Schuiling, Isabelle, (2012)
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Schuiling, Isabelle, (2002)
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