Market-driven management : strategic and operational marketing
Jean-Jacques Lambin in assoc. with Ruben Chumpitaz and Isabelle Schuiling
| Year of publication: |
2007 ; 2. ed
|
|---|---|
| Authors: | Lambin, Jean-Jacques |
| Other Persons: | Chumpitaz Caceres, Rubén (contributor) ; Schuiling, Isabelle (contributor) |
| Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
| Subject: | Marketing | Marketingmanagement | Marketing management | Management | EU-Staaten | EU countries | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XXXVI, 477 S Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-4039-9853-1 ; 1-4039-9852-3 ; 978-1-4039-9853-8 ; 978-1-4039-9852-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003367627