"Thinking Global, Acting Local": - An Attribute Approach to Product Strategy
Year of publication: |
2001
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Authors: | Keillor, Bruce D. ; Hausknecht, Douglas R. ; Parker, R.Stephen |
Published in: |
Journal of euro-marketing. - Hummelstown, Pa. : IMDA Press, ISSN 1049-6483, ZDB-ID 11091824. - Vol. 10.2001, 2, p. 27-48
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Saved in:
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