Third-party procedural justice perceptions : the mediating effect on the relationship between eWOM and likelihood to purchase
David Williams, Victoria Crittenden and Amy Henley
| Year of publication: |
2022
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|---|---|
| Authors: | Williams, David ; Crittenden, Victoria Lynn ; Henley, Amy |
| Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 30.2022, 1, p. 86-107
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| Subject: | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Wahrnehmung | Perception | Betriebsklima | Work climate | Arbeitszufriedenheit | Job satisfaction | Befragung | Interview | Studierende | Students | USA | United States |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2021.1890126 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013204893