Those prices are HOT! : how temperature-related visual cues anchor expectations of price and value
Year of publication: |
September 2018
|
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Authors: | Barbera, Michael ; Northey, Gavin ; Septianto, Felix ; Spanjaard, Daniela |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 44.2018, p. 178-181
|
Subject: | Preis | Price | Konsumentenverhalten | Consumer behaviour | Finanzanalyse | Financial analysis | Preismanagement | Pricing strategy | Börsenkurs | Share price | USA | United States |
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