Three keys to successful customer experience management
Year of publication: |
2012
|
---|---|
Authors: | Whalen, Peter ; Patti, Charles H. |
Published in: |
Singapore management review : Asia Pacific journal of management theory and practice. - Singapore : [Verlag nicht ermittelbar], ISSN 0129-5977, ZDB-ID 613344-7. - Vol. 34.2012, 1, p. 12-16
|
Subject: | USA | United States | Erfolgsfaktor | Success factor | Beziehungsmarketing | Relationship marketing |
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