Three keys to successful customer experience management
Peter Whalen and Charles H. Patti
Year of publication: |
2012
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Authors: | Whalen, Peter ; Patti, Charles H. |
Published in: |
Singapore management review : Asia Pacific journal of management theory and practice. - Singapore, ISSN 0129-5977, ZDB-ID 6133447. - Vol. 34.2012, 1, p. 12-16
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