Three peas in the pod of consumer imagination : purchase task, involvement, and ad information
Year of publication: |
November-December 2016
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Authors: | Spears, Nancy ; Ketron, Seth ; Ngamsiriudom, Waros |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 15.2016, 6, p. 527-537
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Subject: | Kaufentscheidung | Purchase decision | Wahrnehmung | Perception | Produktinformation | Product information | Konsumentenverhalten | Consumer behaviour |
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