Tilt : shifting your strategy from products to customers
Year of publication: |
2013
|
---|---|
Authors: | Dawar, Niraj |
Publisher: |
Boston, Mass. : Harvard Business Review Press |
Subject: | Marketing | Strategisches Management | Strategic management | Konsumentenverhalten | Consumer behaviour |
Description of contents: | Table of Contents [gbv.de] |
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Business process automation in Greek telecommunications companies and marketing strategies
Katsonis, Nikolaos, (2016)
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Hehenberger, Christian, (1995)
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Dynamik im Marketing : Umfeld, Strategie, Struktur, Kultur
Sabel, Hermann, (1998)
- More ...
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Rethinking Marketing Programs for Emerging Markets
Dawar, Niraj, (2000)
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A cross-cultural study of interpersonal information seeking and giving behavior
Dawar, Niraj, (1993)
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Determining the order and direction of multiple brand extensions
Dawar, Niraj, (1993)
- More ...