Time-series models in marketing
Marnik G. Dekimpe, Philip Hans Franses, Dominique M. Hanssens; and Prasad A. Naik
| Year of publication: |
2008
|
|---|---|
| Authors: | Dekimpe, Marnik G. ; Franses, Philip Hans ; Hanssens, Dominique M. ; Naik, Prasad A. |
| Published in: |
Handbook of marketing decision models. - New York, NY : Springer, ISBN 0-387-78212-5. - 2008, p. 373-398
|
| Subject: | Marketingtheorie | Marketing theory | Zeitreihenanalyse | Time series analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003755281