Time-series models in marketing : some recent developments
Year of publication: |
2010
|
---|---|
Authors: | Dekimpe, Marnik G. ; Hanssens, Dominique M. |
Published in: |
Marketing : journal of research and management. - Munich : Beck, ISSN 1860-4404, ZDB-ID 2186262-X. - Vol. 6.2010, 1, p. 24-29
|
Subject: | Marketing | Zeitreihenanalyse | Time series analysis | Betriebliche Kennzahl | Financial ratio | Kostenmanagement | Cost management |
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