Time to implement data mining in insurance firms for effective CRM and CRM analytics
Year of publication: |
2011
|
---|---|
Authors: | Bathnagar, Vishal ; Ranjan, Jayanthi |
Published in: |
International journal of networking and virtual organisations : IJNVO. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-9503, ZDB-ID 2113295-1. - Vol. 9.2011, 1, p. 1-24
|
Subject: | Beziehungsmarketing | Relationship marketing | Versicherung | Insurance | Kundenanalyse | Customer analysis | Data Mining | Data mining |
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