Time Will Tell : The Distant Appeal of Promotion and Imminent Appeal of Prevention
Year of publication: |
2012
|
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Authors: | Mogilner, Cassie ; Aaker, Jennifer ; Pennington, Ginger L. |
Publisher: |
[S.l.] : SSRN |
Extent: | 1 Online-Ressource (12 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Consumer Research, Vol. 34, 2008 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2008 erstellt |
Classification: | M30 - Marketing and Advertising. General |
Source: | ECONIS - Online Catalogue of the ZBW |
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