Timing customer reactivation initiatives
Year of publication: |
2023
|
---|---|
Authors: | Holtrop, Niels ; Wieringa, Jaap E. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 40.2023, 3, p. 570-589
|
Subject: | Control chart | Customer base analysis | Customer reactivation | Field test | Non-contractual setting | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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