To Aggregate or Not to Aggregate: Should decisions and models have the same frequency?
Year of publication: |
2010-12-15
|
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Authors: | Franses, Philip Hans ; Kiygi Calli, Kiygi Calli, M. ; Weverbergh, Weverbergh, M. |
Institutions: | Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam |
Subject: | advertising effectiveness | advertising response | aggregation | normative and predictive validity |
Extent: | application/pdf |
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Series: | ERIM Report Series Research in Management. - ISSN 1566-5283. |
Type of publication: | Book / Working Paper |
Notes: | The text is part of a series RePEc:ems:eureri Number ERS-2010-046-MKT |
Classification: | C44 - Statistical Decision Theory; Operations Research ; M - Business Administration and Business Economics; Marketing; Accounting ; M31 - Marketing |
Source: |
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