To buy or not to buy green : the moderating role of price and availability of eco-friendly products on green purchase intention
Year of publication: |
2021
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Authors: | Tudu, Preshita Neha ; Mishra, Vaibhav |
Published in: |
International journal of economics and business research : IJEBR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-9869, ZDB-ID 2537709-7. - Vol. 22.2021, 2/3, p. 240-255
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Subject: | purchasing behaviour | behaviour intention | green products | eco-friendly | price | availability | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing | Beschaffung | Procurement |
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