To cut costs, know your customer
Year of publication: |
2021
|
---|---|
Authors: | Mittal, Vikas ; Sridhar, Shrihari ; Best, Roger J. |
Published in: |
MIT sloan management review. - Cambridge, Mass. : MIT, ISSN 1532-9194, ZDB-ID 2039388-X. - Vol. 62.2021, 2, p. 12-13
|
Subject: | Beziehungsmarketing | Relationship marketing | Kostenmanagement | Cost management |
-
Graf, Gerald, (1998)
-
Marktorientiertes Kostenmanagement : Kosteneffizienz und Kundennähe verbinden
Homburg, Christian, (1997)
-
Groos, Sven Axel, (1997)
- More ...
-
Chen, Yixing, (2020)
-
Mittal, Vikas, (2023)
-
Chen, Yixing, (2021)
- More ...