To do well by doing good : improving corporate image through cause-related marketing
Joëlle Vanhamme; Adam Lindgreen; Jon Reast; Nathalie van Popering
| Year of publication: |
2012
|
|---|---|
| Authors: | Vanhamme, Joëlle ; Lindgreen, Adam ; Reast, Jon ; Popering, Nathalie van |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 109.2012, 3, p. 259-274
|
| Subject: | Cause-Related Marketing | Cause-related marketing | Firmenimage | Corporate reputation | Corporate Social Responsibility | Corporate social responsibility | Niederlande | Netherlands |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009705816