To forward or not : consumer response to brand crises in the context of micro blogs
Richard F. Yalch and Xi Chen
| Year of publication: |
2016
|
|---|---|
| Authors: | Yalch, Richard F. ; Chen, Xi Jesse |
| Published in: |
Consumer psychology in a social media world. - New York : Routledge, Taylor & Francis Group, ISBN 978-0-7656-4694-1. - 2016, p. 169-186
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Web 2.0-Technologien | Web 2.0 technologies | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011586412