To identify purchase intent drivers for strategic marketing in Tamil Nadu state of microfinance
A Mansurali and P. Mary Jeyanthi
| Year of publication: |
2020
|
|---|---|
| Authors: | Mansurali, A ; Jeyanthi, P. Mary |
| Published in: |
The empirical economics letters : a monthly international journal of economics. - Rajshahi, ISSN 1681-8997, ZDB-ID 2560109-X. - Vol. 19.2020, 2, p. 159-169
|
| Subject: | Purchase intent | Microfinance | Strategic Marketing | Bottom of Pyramid | Mikrofinanzierung | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012589166