To purchase or to remove? : online shopping cart warning pop-up messages can polarize liking and purchase intention
Year of publication: |
2021
|
---|---|
Authors: | Zhao, Haichuan ; Wang, Xuehua ; Jiang, Lan |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 132.2021, p. 813-836
|
Subject: | Anticipated regret | Cognitive dissonance | Online shopping cart | Scarcity | Warning message | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Experiment |
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