To Retain? To Upgrade? The Effects of Direct Mail on Regular Donation Behavior
Year of publication: |
2015
|
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Authors: | Thomas, Suman Ann |
Other Persons: | Feng, Shanfei (contributor) ; Krishnan, Trichy V. (contributor) |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Fundraising | Direktmarketing | Direct marketing | Konsumentenverhalten | Consumer behaviour | Wohltätigkeit | Charity |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Intern. J. of Research in Marketing (2014) Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 9, 2011 erstellt Volltext nicht verfügbar |
Classification: | M3 - Marketing and Advertising ; M31 - Marketing ; M39 - Marketing and Advertising. Other |
Source: | ECONIS - Online Catalogue of the ZBW |
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