To save or to lose : does framing price promotion affect consumers' purchase intentions?
Eyal Gamliel; Ram Herstein
| Year of publication: |
2011
|
|---|---|
| Authors: | Gamliel, Eyal ; Herstein, Ram |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 28.2011, 2, p. 152-158
|
| Subject: | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Israel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009162015