Effects of message framing and involvement on price deal effectiveness
Eyal Gamliel; Ram Herstein
| Year of publication: |
2012
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|---|---|
| Authors: | Gamliel, Eyal ; Herstein, Ram |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 9, p. 1215-1232
|
| Subject: | Einzelhandelspreis | Retail price | Niedrigpreisstrategie | Low-cost strategy | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009661662