To understand the life cycle and customer adoption of mobile apps in modern India
Year of publication: |
2020
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Authors: | Malik, Rajeshwari |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1750-0672, ZDB-ID 2447880-5. - Vol. 12.2020, 3, p. 273-290
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Subject: | mobile apps | consumer adoption model | product life cycle | PLC | marketing strategies | business environment | innovation | India | Indien | Mobile Anwendung | Mobile application | Produktlebenszyklus | Product life cycle | Innovationsakzeptanz | Innovation adoption | Lebenszyklus | Life cycle | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Innovation | Innovationsdiffusion | Innovation diffusion | Mobile Business | Mobile business |
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