To use or not use : understanding Chinese consumers' intention toward "serving chopsticks"
Year of publication: |
2023
|
---|---|
Authors: | Chen, Qian ; Huang, Rong ; Zhang, Aiping ; Guo, Yingzhi |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 1, p. 232-248
|
Subject: | Chinese consumers | Consumers' intention | perceived value | serving chopsticks | VBN theory | Konsumentenverhalten | Consumer behaviour | China |
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