To vary or not ? : Effects of ad variation on the web
San Yeal Lee and S. Shyam Sundar
| Year of publication: |
2007
|
|---|---|
| Authors: | Lee, San Yeal ; Sundar, S. Shyam |
| Publisher: |
Youngstown, NY : Camrbria Pr. |
| Subject: | Marketing | Internet | Werbung | Design | Anzeige | Vielfalt |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 106 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-9773567-9-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004882299