Drivers of Success for Market Entry into China and India
Year of publication: |
[2007]
|
---|---|
Authors: | Johnson, Joseph |
Other Persons: | Tellis, Gerard J. (contributor) |
Publisher: |
[2007]: [S.l.] : SSRN |
Subject: | Indien | India | China | Internationaler Markteintritt | International market entry | Markteintritt | Market entry | Erfolgsfaktor | Success factor |
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