Too Little, Too Early: Introduction Timing and New Product Performance in the Personal Digital Assistant Industry
| Year of publication: |
1997
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|---|---|
| Authors: | Bayus, Barry L. ; Jain, Sanjay ; Rao, Ambar G. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 34.1997, 1, p. 50-63
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