Truth or Consequences: An Analysis of Vaporware and New Product Announcements
Year of publication: |
2001
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Authors: | Bayus, Barry L. ; Jain, Sanjay ; Rao, Ambar G. |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 38.2001, 1, p. 3-13
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