Too new or too complex? : why consumers' aesthetic sensitivity matters in apparel design evaluation
Christin Seifert and Veena Chattaraman
| Year of publication: |
2017
|
|---|---|
| Authors: | Seifert, Christin ; Chattaraman, Veena |
| Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 21.2017, 2, p. 262-276
|
| Subject: | Complexity | Novelty | Aesthetic response | Apparel design principles | CVPA | Konsumentenverhalten | Consumer behaviour | Bekleidungsindustrie | Clothing industry | Ästhetik | Aesthetics | Produktgestaltung | Product design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-10-2016-0092 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011661993